Do I need to configure web tracking?

No, configuring web tracking is optional. By default, Digital User Tracking applies the standard tracking behavior, that is, any visitor navigating your tracked website is recorded as a web visit, and each page they view and each URL change are logged as a page viewed event.

The web tracking settings allow you to refine this behavior and customize how tracking works on your website. You can use these settings to:

• Exclude specific visitors by filtering their IP addresses.
• Include or ignore certain parts of your website URLs, such as fragments or query parameters.
• Collect keywords searched by visitors.

To learn more about the use cases these settings address and how to adapt tracking behavior to your website’s needs, see Examples of adapting tracking settings by website.